We exist to bring Nordic products to the world through ecom-as-a-service.

We reject the Law of Jante. Nordic talent and products are special, and they can compete and win globally.

We apply sound, old-school business principles: a deep understanding of the business model, a focus on long-term value, and rational resource allocation, even when it's unconventional or controversial.

Why it works →

We think long-term, but paradoxically, we do our best work as a sledgehammer: 100%+ yearly growth or a turnaround. When the job is done, we'll happily train our replacement.

ANTIJANTE is an openly Christian project. You don't have to be a Christian to work with us (but we will pray for you, your family, and your company).

Our Christian principles →