A Norwegian fjord under the midnight sun, ridges fading into warm haze

Made in Oslo. Sold in New York.

Bringing Nordic products to the world.

Apply to work with usWhat we do
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Going global.

We've worked with more than 50 brands across Europe and the US, and seen that Nordic companies have the products to thrive globally.

But to bring our products to the rest of the world, we need an un-Nordic approach. When we're going global, we're leaving the law of Jante behind.

Net sales by country for Antijante's first client, Q1 2025 to Q3 2026.

You build the product. We do the rest.

We work directly with owners to provide ecom-as-a-service for B2C and B2B companies.

Our team of multi-disciplinary operators designs, builds and implements the full tech, growth and finance stack:

  • Infrastructure

    Webshop, email automation, content production automation, integrations.

  • Marketing

    Branding, positioning, paid advertising, content, influencer marketing, email marketing.

  • Finance

    Reporting, resource allocation, cost management and optimisation, cash flow optimisation.

  • Supply chain

    PO sizing, procurement advice.

  • Funding

    Through our partners.

  • Logistics

    Not available yet.

  • Compliance

    Not available yet.

All in one monthly fee, including software costs. Platform ad spend is not included.

Why it works.

We're a small team of multi-disciplinary operators that aggressively focus on the few things that move the needle, while using AI to achieve extreme cost savings to enable you, the client, to spend more on advertising than your competitors.

We're singularly focused on working directly with owners to achieve international profitable growth, and ultimately are looking for companies we can take an equity stake in.

We're not for most companies.

For owners

We work only with owners who run the company

We work exclusively with company owners who exercise operative control over their company. We can't work effectively if we have to spend time making detailed plans for every decision. We're a show-don't-tell company.

Contrarian

We go against conventional wisdom

Most notably, we're very comfortable putting the minimum effort on some things to maximise the resources available for more profitable projects.

Full-stack

An alternative to a team, not a complement

We work exclusively with companies where we can implement our whole system.

Ambitious

Large outcomes, not optimisation

You hire us to achieve large outcomes. Once you're no longer in a growth or turnaround phase, we'll happily train our replacement.

We offer a 0-day notice period, for any reason whatsoever.

We're opening for applications to work with us from October 2026.